I rarely take (or need) any medicine at all, but I favor generics in theory.
And as a working cartoonist, I’ve seen many many drug ads in magazines. The magazines were for a medical audience, mostly doctors, who are huge fans of cartoons…and possibly of new drugs. The pharmaceutical ads are some of the most innovative, fun ones I’ve seen: the page ad is coated with sandpaper, or gritty, or like sugar, or reflective or pop-out or fold-out, and I think there was a small sand timer in some. Big $ spent to produce and print those.
And of course we’ve all seen fancy medical relief ads on TV.
Still, I think the lay audience is more attracted towards saving money and buying generics. Although I heartily agree with the premise of buying cheap, I still liked this idea in the cartoon: this is what happens with OTC (over the counter) drugs: Scary Hacking Man.