One result of taking generic medicine.

bad results from bad drugs

I rarely take (or need) any medicine at all, but I favor generics in theory.

And as a working cartoonist, I’ve seen many many drug ads in magazines. The magazines were for a medical audience, mostly doctors, who are huge fans of cartoons…and possibly of new drugs.  The pharmaceutical ads are some of the most innovative, fun ones I’ve seen: the page ad is coated with sandpaper, or gritty, or like sugar, or reflective or pop-out or fold-out, and I think there was a small sand timer in some. Big $ spent to produce and print those.

And of course we’ve all seen fancy  medical relief ads on TV.

Still, I think the lay audience is more attracted towards saving  money and buying generics. Although I heartily agree with the premise of buying cheap, I still liked this idea in the cartoon: this is what happens with OTC (over the counter) drugs: Scary Hacking Man.

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ID #3255z        Caption: Honey, it’s not a monster. It’s Daddy’s sinuses. He went the generic way this time.(mom talking to little boy who is frightened by a terrible hacking noise)